Content & Media Relations Specialist

New York, United States expand job description ↓


Loeb.NYC is a New York based business development lab and private investor, focused on cultivating opportunities in emerging media and consumer marketing. Led by entrepreneur and highly successful CEO Michael Loeb, Loeb.NYC maintains a team of world-class operators, direct marketing executives and technologists that apply themselves to a select number of strategically important businesses each year. These companies vary by stage—from pure start-ups to mature businesses in need of reinvention—but are alike in that they leverage Loeb’s proven blend of business vision and operational skills toward superior value creation.

As a Content & Media Relations Specialist, your responsibility will be helping our companies reach their goals of increasing brand awareness, building high authority links, and attracting their target audience by building and maintaining relationships with top tier publishers and influencers in a variety of verticals. The key is providing the media with well-researched, unique, and exclusive data-driven content for their audiences. As a member of the Growth team, you’ll be responsible for Content Marketing, PR, and media outreach intended to pair content with the best fit publishers whose audience would find it most interesting and valuable.


  • Research various online channels for subjects and trending news stories
  • Generate creative ideas to develop as content and pitch to journalists/bloggers
  • Create and manage content calendars for multiple portfolio companies
  • Work with freelancers to take content from ideation to completion
  • Have a firm grasp on writing effective titles for the press
  • Compile and manage media lists
  • Act as the liaison between the media and our companies to shape, develop, and pitch stories while cultivating relationships with journalists
  • Write engaging blog copy for the purposes of marketing websites in diverse verticals
  • Frequent outreach to bloggers and press outlets for the purpose of growing online visibility
  • Analyze campaign performance and advise the promotional viability of future work
  • Do whatever it takes to grow the online presence of our clients


  • Writing, journalism, news production, or digital marketing background preferred but not required
  • A mastery of the English language is key
  • You should have impeccable attention to detail. Written material with any typos or grammatical errors is entirely unacceptable
  • Well-spoken, articulate, and skilled communicator both in person and in writing-- mastery of negotiation and persuasion is crucial
  • Proven ability to generate creative ideas that attract attention on the web
  • Top-level Internet research skills-- you should be a Google Master
  • Personable communication ability within email structure
  • Working familiarity with most (if not all) of the following: HTML, Excel, Google Docs, Gmail, and Calendar. Bonus points for experience with PR databases and SEO platforms like SEMRush, BuzzSumo, Pitchbox, BuzzStream, Cision, etc.)
  • Ability to manage yourself but also work within a team
  • Strong project management skills, with ability to juggle multiple projects while still working effectively
  • Copywriting or blogging experience
  • 2-4 years experience working in an agency or similar marketing environment working with the press, reporters, or national/international news outlets


  • Competitive salary
  • PTO
  • Medical and dental benefits
  • Daily lunch stipend and unlimited snacks/drinks
  • Startup atmosphere with many benefits of a larger company
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