Marketing Manager

New York, United States expand job description ↓

Description

Loeb.NYC is a New York based business development lab and private investor, focused on cultivating opportunities in emerging media and consumer marketing. Led by entrepreneur and highly successful CEO Michael Loeb, Loeb.NYC maintains a team of world-class operators, direct marketing executives and technologists that apply themselves to a select number of strategically important businesses each year. These companies vary by stage—from pure start-ups to mature businesses in need of reinvention—but are alike in that they leverage Loeb’s proven blend of business vision and operational skills toward superior value creation.

Loeb.NYC is looking for a Marketing Manager, Social and Partnerships to support our digital media initiatives and campaigns. In this role, you will be managing and optimizing campaigns in social media, influencer and affiliate channels. Ideal candidates should combine creative thinking with an analytical skillset. This is a position with the opportunity to impact multiple startups on both brand marketing and direct response marketing.

Responsibilities

  • Develop and manage strategy to grow paid social channels for portfolio companies with a strong focus on direct response
  • Execute campaign optimization for paid social to reach goal KPI's - including goal testing, bidding strategies, creative formats, and audience testing
  • Analyze data to maximize ROI's and KPI's, focusing on lowering CPA's
  • Manage third party agencies to support campaign and creative initiatives
  • Lead new creative and copy planning
  • Other responsibilities may include supporting content marketing, influencer marketing, display marketing and affiliate marketing
  • Content development and management – create blog content for SEO and brand awareness
  • Ad hoc projects depending on business needs

Requirements

  • Demonstrates interest in social media and digital marketing
  • 2-4 years of similar work experience, agency background welcome
  • High level of attention to detail
  • Proficient in MS Excel, PowerPoint, Word
  • Data analysis and insights reporting
  • Excellent communication skills

Benefits

  • Competitive salary
  • PTO
  • Medical and dental benefits
  • Daily lunch stipend and unlimited snacks/drinks
  • Startup atmosphere with many benefits of a larger company
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